There's a fine line between being informative and bashing your competitors, but sometimes in the interest of the consumer you have to take that chance and put it out there. I run the risk of creating distaste and loosing current or potential customers who deem my expression of concern to be nothing but self pandering gibberish and competitor bashing. However when I see and hear of customer interactions that show profound lack of ethics, judgment, or capability I have a deep compulsion to let others know so that they won't fall prey to similar incidental or purposeful actions by others in my industry.
CyberStupid! originally focused on one guy that I learned about and opine is a blight on the computer business. There are others in the area that usually need no bashing as their reputations speak for themselves, however there comes a time when would be consumers should consider what type of so called expertise they may think to employ. In these Articles you will see a a summary of the circumstance and a critique of the actions described. And remember - Its ok to be computer illiterate, but you don't have to be CyberStupid!
Today, 6/4/2012, driving by Milton Computers we noticed that they changed their sign to advertise a new Intel I3 Quad core computer for the wonderful deal of $399. The problem with their sign is that it is illegal. Yes, I said illegal. (See Florida Statute 817.06)
(6/21/12 Update. We had better things to do from 6/15 till today, but we see that somewhere in between They finally took us serious enough to make the sign legal. Only took a little BBB and legal leveraging to make John Marshall decide to play fair. We are reducing this articles foot print so click on Read More if you want the whole story, and if Mr Marshall behaves himself, we will take it off the front page at the end of the month.)
Today I received a call and email from a former CyberStupid customer that is stuck on his email newsletter list. It seems Windows 7 SP1 (Service Pack) is yet another opportunity for the Michigan Avenue Madman to scare more dollars out of those who unknowingly trust what comes out of his mouth. This CyberStupid is aimed calming the fires fanned by this used car salesman type self proclaimed guru.
There is a growing trend in the computing industry for repair shops to claim they are licensed and bonded. The problem with this tactic is it quickly reveals the true nature of the shop and person you are dealing with. There is no licensing authority in the computer business like there is with roofers, plumbers, and electricians.
This is what a well intentioned friend once quipped before giving me advice about another unrelated subject, but seems apropos to the CyberStupid at hand. Recently a business customer of mine with a new manager took a PC to Milton Computers instead of here for diagnostics. Per the customer, they were told they had a bad hard drive that needed replacing, but au contraire the results were not what they represented.